Here are some more to get those wheels turning: Use hashtags that have a decent amount of people searching for them. You can also see the number of people searching for a hashtag by searching for it in the Instagram search bar. Casey Webb of Jung Katz suggests you “compile a list of the hashtags most relevant to your work.and save them to the notes section of your phone for easy access to copy and paste.” Here are a few that she recommends: “#art #artist #artsy #painting #drawing #sketch #sketchbook #creative #artistsoninstagram #abstract #abstractart”. You can hashtag your work for mediums like #encaustic or style like #contemporaryart. Use Instagram’s 15-second video feature to share a video of your studio, gallery show, you choosing colors for your next work, you name it!Īrt lovers on Instagram search via hashtags to find new artwork and new artists to follow. Videos allow you to tell a story and people love engaging with richer content. So, be sure to take photos of your work in good, natural light. You can use this information to your advantage: bright images get 24% more likes than their darker counterparts. Blue-toned images perform 24% better than ones with red or oranges tones.ĭon’t use blue in your artwork? Not to worry. Marketing platform Curalate tested over eight million images and 30 image features to pinpoint the best performing Instagram hue. According to CoSchedule, the best times to post are between 2pm-3pm and 8pm-9pm. We wouldn’t recommend posting more than once or twice a day so you don’t bombard your followers. While Twitter encourages you to share multiple times a day, Instagram is a much calmer platform. You can format it in your notes app and copy and paste, or write it directly in the Instagram app.Ĭheck out Holly Friesen's fantastic Instagram biography Share a Post Everyday When you create the bio on your phone you can add emojis and page breaks. #Artstudio pro impressions archiveWe recommend adding a link to your website or Artwork Archive Public Page. Include a concise, informative biography with some style. a style that your followers will recognize you for not only visually but your tone as well.” Meighan O’Toole states, “The most important thing you can do online is stay consistent. People like accounts with a personal touch, so share your works in progress, studio shots, and your artwork on display. We recommend the latter, so don’t be shy. Decide if your Instagram account will be a pure portfolio or a window into your creative life. Just like with the aesthetic, you’ll want cohesive posts. Tanya Marie Reeves's Instagram showcases her colorful, bold style Post With Purpose Be wary of using filters that change the look of your true artwork. Pick your predominant hues, choose a photo size, and decide to frame or not frame your images. An uncurated account will come across as jumbled and jarring. Check out our nine tips and tricks to make a stellar impression and captivate the art buyers of Instagram.ĭecide early on what your Instagram is going to look like and stick to it. What and when should you post? Should you use a filter? What about a hashtag? Well, we’ve got the answers for you. But, how do you capitalize on these statistics and capture their attention? According to an April 2015 survey, 87% of surveyed art collectors look at Instagram more than twice a day and 55% look at it five or more times a day! Instagram is the land of opportunity for artists looking to gain new fans and sell more art.
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