![]() ![]() One of our software keyword campaigns had 600 keywords. In some cases, Hispanic consumers will make a search in English or use their web browser in English because many American keywords don’t have a translatable word in Spanish. In a recent campaign I worked on, potential consumers were not seeing ads because the campaign did not target consumers with their browsers set to English – even some Spanish keywords did not trigger campaign ads! However, in some cases, what’s counterintuitive can lead to PPC dollars. It may appear counterintuitive to consider using English ads to target Spanish speakers. ![]() Google Ads considers a browser’s set language preference, which can result in many missed PPC opportunities. Troublesome Issues with Google Ads Language Targeting Missed Opportunity ![]() Use the following Spanish PPC tips to enhance your future Hispanic paid advertising and marketing campaigns. Now, let’s take a closer look at actual cases and instances. When it comes to Spanish PPC, it’s best to partner with those who understand the nuances of language as well as local cultures. Those using broad or generalized methods in advertising to Hispanics waste marketing dollars and leave much more on the table.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |